3 Trees
Logo Redesign
This project was done as a mock logo redesign for the Ottawa business 3 Trees. The original logo was beautiful, but inconsistent as it was hand-drawn differently on both the store front and the website (pictured above the moodboard). I was inspired to redesign the logo for 3 Trees because I find this store so lovely and interesting - selling unique finds from India, Nepal, and some local brands. Yoga is a big part of my life, which is also why I’m particularly drawn to it, being that yoga originates in India.
3 Trees opened in 1993 with nine large suitcases full of clothing, jewellery, singing bowls, and handicrafts from a trip to India and Nepal. Today, many of the same small, family-operated businesses are bought from, as well as many other goods ranging from practical to fashionable. The businesses' slogan is a “non-ordinary shopping experience”, which I personally love and wanted the chance to design for that.
Final Pieces
The symbol is a hand holding up three fingers in relation to the store's name, in the shape of the Indian Jnana Mudra. This mudra (a symbolic gesture believed to influence energy/prana) is known as the gesture of consciousness and is used to seal in vital prana during meditative yoga practices. Yoga is an activity the store greatly endorses and sells products for. The 3 fingers held up also signifies the 3 trees in the store’s name. The leaf in between the index finger and thumb represents not only a leaf of a tree, but of the natural world that is the essence of this store. The single colour chosen for the logo is an earthy green, with black as a secondary option.
I decided the logo should be kept as a symbol alone, adding to some mystery and inquiry of someone passing by the store window, which is always displayed beautifully. The logo was put into a Logo Brand Guidelines booklet to be handed back to the client, outlining all of the branding information and ways that the logo should and should not be used.
Note: this redesign was a passion project created for school and although the owners of 3 Trees approved the use of their store for my project, the design was not actually used.
Client
3 Trees
Year
2018
