Every Bite
This is a collaborative passion project that I am so excited to share. Fellow Graphic Designer, Julian Redmond, and I have a shared love for the world of food. Constantly visiting new/favourite restaurants, and experimenting in the kitchen, are a major part of our lives.
This project idea came easily to me because it encompasses so many shared passions between Julian and myself, including striving to design for a positive change. Every Bite is an imagined restaurant idea with core elements we would include in our own restaurant. It’s a small, creative scratch restaurant heavily involved in community support.
Shown below are various moodboards I created to give us guidance when we began this project.
Purpose & Moodboard
A percentage of each bill at Every Bite is donated towards a worthy charity, either local or national. These charities change seasonally along with the menu, which would be celebrated at a festive sidewalk event called “Bite and Unite”. Guests would learn about the season’s cause, meet local vendors, and support artists/musicians in the area while they perform live. Below are some of my initial sketches for the look of Every Bite's Menu (and yes, donuts needed their own moodboard).
Sketches
These are some of my earlier sketches for the project, which use an alternative name “Bite by Bite”. These sketches were focused primarily on the branding of the menu.
Final Pieces & Credit
The charity on this season’s menu is Black Lives Matter Canada. Although Every Bite is fictional, I don’t want to undermine how important this movement is. Every Bite is entirely locally sourced — from furniture and art, to plants and ingredients. We would grow our own herbs and select produce, while the rest would be bought “ugly” (less than aesthetically pleasing according to grocery stores) from local farmers who couldn’t sell them in stores. Leftovers are fermented and used throughout the year to create delicious and creative dishes.
DESIGN CREDIT:
Melissa: Project conception
Menu: layout, illustrations, mission content
Article: layout, photography, content
Business card: illustrations
Julian: food preparation and plating
Menu: dish creations, hand-lettering of headings
Logo: concept & design
Business card: layout, hand-lettering & icons
Client
Every Bite
Year
2021
